Keyword Analysis

Once you get an idea in mind, you can easily determine whether it has profit potential. Your very first step is Keyword Research.

There are a lot of tools that you can use, and a variety of ways that you can accomplish the task. I'll share with you what works for me...

I use a combination of WordTracker and Keywords Analyzer.

Keywords Analyzer accesses the Overture database, and is an *excellent* brainstorming tool. It not only shows you the number of searches for any given keyword or phrase, but also shows you the number of results (web pages) in the search engines - AND the number of Adwords & Overture pay-per-click campaigns that are currently running for that keyword/phrase.

And actually - this is just a TASTE of what kind of data you can pull from the program. You can even analyze the PPC Ads that are running on Adwords and Overture for each of the keywords: see the headlines they are using, the URL's of their landing pages, etc. As you can imagine, this is helpful in determining if most of the competing advertisers are promoting the same product ;)

(If you are researching keywords for a PPC campaign, you can also wrap all of your keywords in "quotes" and [brackets] ... from right within the Keywords Analyzer program!)

You will get a very good idea about the profit potential of any product or market - in a matter of minutes... and "at a glance". Quite literally, it will show you hundreds of related keywords & phrases - and enough data to get a basic idea of how steep the competition is... or not.